Marketing and advertising has changed drastically over the last few years as consumers have become more internet-savvy. The rapid growth in the popularity of the internet, combined with a slow economy, has brought new challenges to the Vacation Rental industry. At Ocean Drive Beach Rentals, we believe in a proactive and aggressive approach to marketing, while offering exceptional values that your guests will not be able find with any other management firm on the beach. For our homeowners, this means that you will be able to maximize your rental income potential to its fullest.
Here is a sampling of our marketing efforts:
- Online rental brochure of our properties
- Pay-per-click (PPC) advertising
- Property listings on rental search sites, such as VRBO.com
- SEO & SEM services
- Social media services
- Targeted email marketing
- Radio advertising
In addition to SEO and online advertising, we have an audience with our customer base over social media such as Facebook. Our goal is to be considered experts or “authorities” on vacations in North Myrtle Beach. We go beyond booking reservations to help guests with their vacation plans. Our efficient and visually striking website is regularly maintained and updated with new information about our company, property photos, and area news and events. Visitors can even book online through our automated reservation system. The website is also equipped with a feedback survey so we can monitor any issues or suggestions from visitors. We are also involved with email marketing, so interested parties will be informed about upcoming specials and featured properties. After their departure, guests have the opportunity to send us a survey about their stay, allowing us to stay informed and in tune with input from our customers.